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Pepsi's response was a bizarre one, where it said that the ad was a joke. A business student’s dream of claiming a $34 million Harrier jet from Pepsi went down in flames yesterday when a federal judge ruled it was not reasonable for him to … (Wynn Aff. Defendant refused to deliver the harrier jet. “Sure beats the bus,” says the actor in the commercial, while landing on a campus in a computer animated jet. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. Connecting a product to a bigger concept isn’t bad. 1999), aff'd 210 F.3d 88 (2d Cir. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years), the company also allowed customers to purchase points for 10 cents a piece. So, wearing the T‑shirt, shades, and leather jacket, the ad protagonist flies his Harrier Jet to school. We have reviewed the video tape of the Pepsi Stuff commercial … and it clearly offers the new Harrier jet for 7,000,000 Pepsi Points. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The commercial advertises the Jet for 7 million Pepsi Points, which roughly converts to $7 million. The TV commercial where the company advertised the points for stuff featured someone doing exactly that. The Jet Controversy Pepsi Jet The PepsiCo order catalog did not include the Harrier jet. The commercial featured a youth arriving at school in a Harrier Jet and said the Harrier Jet was 7,000,000 Pepsi points. But the people making the commercial wanted to end it on some zany bit of “classic Pepsi” craziness. In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. Exh. Image Credit: CBS. Leonard vs. PepsiCo, Inc. was the case of 1996. Though Pepsi did end up changing the commercial to 700,000,000 points for the jet. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. (Wynn Aff. Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet.. As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. The court ruled in favor of Pepsi but I think this guy should have got his jet. B (second).) In a TV commercial that aired in 1995, Pepsi jokingly included the Harrier as one of the prizes that could be received with a "mere" 7 million Pepsi points. 2d 116, (S.D.N.Y. John Leonard Bought 7 million Pepsi Points Pepsi Refuses “no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet”. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet. The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or – for 7 million points – a Harrier Jet. Pepsi can’t just market that it tastes good. He then consistently collected 7 million points and sent Pepsi a plea to send him the Harrier jet. Leonard v. Pepsico, Inc., 88 F. Supp. As a business they did make an offer, but they didn’t give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. No, Mr. Leonard will not get the Harriet jet from Pepsi. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet … And in their commercial they tossed in a joke about how if you collected seven million Pepsi Points they would hook you up with a Harrier jet. The last element required in making a contract varied is that parties are of sound mind and at the same time legally able to sign a contract (Slorach & Ellis, 2015). Get stuff.” And according to the commercial, among the stuff you could get was a Harrier Jet. Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. Our client followed your rules explicitly….This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet … The amount of Pepsi Points necessary to get the listed merchandise ranged from 15 for a “jacket tattoo” to 3,300 for a mountain bike. That’s quite alot of soda to consume. It needs to be connected to a feeling. Spoiler alert: he lost. Related: That time someone sued Pepsi because they didn't give him a Harrier jet. The court described the relevant portion of the televised commercial as follows: In the end, Leonard’s lawsuit fizzled out. Exh. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. This caught the eye of 21-year-old John Leonard. And then, he rolls up to school in a Harrier Jet…7,000,000 Pepsi Points. References We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The jet is shown with the subtitle seven million Pepsi points. The commercial starts out with two American jets entering the frame, then after buzzing past the camera a few times — one of the pilots decides he needs a diet Pepsi. 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